Essence of Argan
- $30K Additional Revenue in 2023
- 20X Return on Investment
- 25,000 Emails Sent via Targeted Cross-Sell Flow
- Strategic, Non-Pushy Campaign Driving Sales & Customer Engagement
- Personalized Timing: Email sent 2 weeks post-order for maximum impact
At a glance
Essence of Argan is the world’s largest provider of Argan Oil selling worldwide in over 60 countries.
RESULTS
30K REVENUE BOOST
IN 2023
25,000
EMAILS SENT
20X
RETURN ON INVESTMENT
CHALLENGE
Essence of Argan, being a company that relied only on online sales channels had to come up with intelligent email marketing plans. The challenge was to implement a successful cross-sell email that wasn’t overly sale-sy or pushy.
SOLUTION
We created an inviting cross-sell autmated series to all purchasers of the core product inviting them to “pair” their oil with a serum to optimize their skin health.
OUTCOME
1) Benefit 1
This email flow is incredibly effective at driving sales and is a great example of some wonderfully strategic marketing that sells without selling.
2) Benefit 2
The mix of both perfect timing (2 weeks after order shipped) and personalization helped to boost this email campaign into a success, with just a 30K boost from this flow on it’s own.
3) Benefit 3
This flow continues to be a top performer and has led to other strategies developed around cross-selling and upselling which have since been executed and planned for.