Essence of Argan

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Increased Revenue by 30K with the Addition of 1 Unique Cross-Sell Automation

 

At a glance

Essence of Argan is the world’s largest provider of Argan Oil selling worldwide in over 60 countries.

 

RESULTS

20K IN REVENUE

30K REVENUE BOOST

IN 2023

EMAILS SENT

25,000

EMAILS SENT

RETURN ON INVESTMENT

20X

RETURN ON INVESTMENT

 

CHALLENGE

Essence of Argan, being a company that relied only on online sales channels had to come up with intelligent email marketing plans. The challenge was to implement a successful cross-sell email that wasn’t overly sale-sy or pushy.

 

SOLUTION

We created an inviting cross-sell autmated series to all purchasers of the core product inviting them to “pair” their oil with a serum to optimize their skin health.

 

OUTCOME

1) Benefit 1

This email flow is incredibly effective at driving sales and is a great example of some wonderfully strategic marketing that sells without selling.

2) Benefit 2

The mix of both perfect timing (2 weeks after order shipped) and personalization helped to boost this email campaign into a success, with just a 30K boost from this flow on it’s own.

3) Benefit 3

This flow continues to be a top performer and has led to other strategies developed around cross-selling and upselling which have since been executed and planned for.

 

Wash Warrior

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“Bulk Buying” Black Friday Sales Event

 

At a glance

Wash Warrior is an online retailer of high quality washing machine cleaning tablets based in the United States.

 

RESULTS

20K IN REVENUE

20K IN REVENUE

ACHIEVED IN 7 MONTHS

815,889

EMAILS SENT

OPENS

46%

OPENS

 

CHALLENGE

This was the second year the brand wanted to launch a Black Friday Sales event. The challenge was to create an irresistible offer campaign for current active subscribers but also engage and winback inactive contacts on the list.

 

SOLUTION

We created a series of 4 campaign emails to select groups – Active 90 days, Active 90-180 and those more inactive past 180 days. The deal focused on buying in bulk for additional savings. The emails were sent in batches to each group so the results could be compared.

 

OUTCOME

1) Benefit 1

The targeted campaign resulted in a 200% increase in the Placed Order Rate, a 14% increase in the email open rate from the previous year.

2) Benefit 2

The total revenue achieved in the 11 day period was a 300% increase from the previous Black Friday campaign.

3) Benefit 3

Key takeways from this sale were able to be used for subsequent sale days including Labor Day and Memorial Day, where “bulk buying” was the strategy used.

 

Meadow

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From Zero to 2.4 Million SEK ($220k)

 

At a glance

Meadow is a high-end men’s fashion retailer and brick and mortar store based in Malmö Sweden.

 

RESULTS

RETURN ON INVESTMENT

39% OF REVENUE

ACHIEVED IN 7 MONTHS

EMAILS SENT

7 AUTOMATIONS

SEQUENCES CREATED

FORM CAPTURE

7K LIST GROWTH

FORM CAPTURE

 

CHALLENGE

Had very little to no online marketing AND email marketing presence and no experienced team to create targeted flows and campaigns. The challenge was to build a full funnel email marketing strategy from scratch for their business.

 

SOLUTION

We created 7 targeted automation flows that encompassed both online sales and encouraged visits in-store. Over a 7 month period from launched 2.4 Million SEK revenue attribution was achieved through email flows and campaign combined. We also developed targeted on page pop ups upon exit and on the cart page.

 

OUTCOME

1) Benefit 1

By switching from Klaviyo to Mailchimp we were able to gather insightful consumer behavior and KPI’s we would never have had.

2) Benefit 2

Customer Email Address were captured in store and used in seasonal marketing camapigns. Store customers then became online customers and vice versa.

3) Benefit 3

Email Marketing allowed for new subscribers and customers to be reached at all funnel stages including Activation – Interest, Activation – Consideration, Purchase – Conversion and Retention – After Purchase.